When we launched of BrillianceofMe.com several months ago, we created “Behind the Scenes Blog” and it was designed as an insider’s look at what’s happening in the world of jewelry, the land of moissanite and with Charles & Colvard. You probably have noticed from blog entry to blog entry, that the topics vary based on the news of the week, stories shared and events on the Charles & Colvard calendar. And, from time to time we’ll feature guest bloggers with their own perspective on a woman’s life. The blog itself will evolve and in the future you’ll have an opportunity to share and write your thoughts on topics we discuss.
Now with the annual shareholders meeting over, the Charles & Colvard sales team will be participating in the JCK Las Vegas jewelry trade show. Considered by many in our industry as the most important (definitely the largest in the U.S.), the show begins on May 30 and is attended by jewelry retailers and buyers from across the country. While we aren’t certain to how many buyers will attend, last year over 20,000 attended the show held at the Las Vegas Sands Expo and Convention Center.
The show provides Charles & Colvard with an opportunity to discuss sales plans and marketing initiatives with our U.S. distributors and manufacturers. Plus, this is an excellent opportunity to speak with retailers who currently sell moissanite jewelry and new retailers who are interested in adding a collection of moissanite jewelry. While our main clients are distributors and manufacturers, this trade show environment provides our sales team with a unique opportunity to maximize a limited amount of days to meet with many manufacturers and their retailers. In addition, the JCK Show provides our marketing department with an opportunity to visit with editorial staffs from various fashion, women’s lifestyle and general consumer interest publications.
On the fun and business side of Las Vegas, I understand the Plumb Club (an organization of large jewelry manufacturers) is hosting a night of glitz and glamour with special entertainment by Cher. And, a trade publication group hosted a private concert by Seal. I’ve heard several talking about Seal and some of the men in the industry were hoping that Heidi Klum would be present!
Nevertheless, I’ll sign off now as I am somewhere over the nation flying between Raleigh and Las Vegas.
You’ll hear more from the road in a few days…as with this blog, “What goes on in Vegas, won’t stay in Vegas!”
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