I had a nice conversation today regarding our moissanite special event shows with the East Coast Moissanite Specialist at one of our retailers. She travels around the country, educating consumers about the beauty, brilliance and wallet-friendly attributes of moissanite. She has the opportunity to meet a wide variety of people-some of whom have never heard of moissanite, and some who already own several moissanite pieces and are lifelong moissanite fans.
Here is her story from the road …
“I was hosting a show at Macy’s in Fort Wayne, Indiana,” she says. “It was just before Halloween, and all the jewelry department employees dressed up in festive costumes. They offered customers silver and gold coin candies-a few special candy wrappers contained fun giveaways! By creating such a festive atmosphere, they really drew interest to the moissanite special event.”
“Near the end of the day, a couple came in with their son. He was looking for stud earrings. He wanted a noticeable look, and instantly fell in love with the sparkle of moissanite,” she says. “He started out trying on the 1 cttw, but then moved to the 1.5 cttw. You could tell he was really interested in the 2 cttw, but wanted to be respectful of his parents’ budget. Since moissanite offers an incredible value for fine jewelry, the family decided that they could afford the 2 cttw. Their son was thrilled.”
“While I was working on the son’s stud earring purchase, one of my fellow associates was showing his mom a moissanite bezel set ring. She came to our show for her son, but after seeing moissanite’s fire and brilliance in person and recognizing its value, she and her husband decided to purchase the ring as well. They were really a neat family - and now they are a part of our moissanite family!”
Entries (RSS)
Leave a Reply