With the economy causing a gloomy forecast for retail sales, many people are taking more time to consider each purchase they make. Now more than ever, you might ask yourself the following questions as you shop for clothing or jewelry: “Is this worth the money? Is it a high-quality item?” “Will I continue to wear this for years to come?” “Is it something I can wear with everything?” If you’re familiar with moissanite, you know you can answer with a resounding “Yes!” to all of these questions!
I was on the phone with one of our moissanite special events reps, who has done hundreds of events all over the country and we were discussing how people are really catching on to moissanite’s incredible value and classic appeal. Her special events showcase high quality, fashion-forward moissanite designs in 14K and 18K settings that are only available during these one day only moissanite jewelry shows.
Over the holidays, she met with hundreds of potential customers, and recently, she noticed a growing trend in classic designs that can be worn anywhere, anytime. “With this economy, I’m seeing a return to the classics—studs, simple pendants, and versatile day-into-evening pieces.”
Lots of couples are turning to moissanite for engagements and anniversaries, too. With moissanite’s brilliance and fire, long-lasting quality and affordability, it’s a natural alternative—especially when couples are trying to cut back their spending - yet still want to celebrate their love.
“Just a few weeks ago in Pittsburgh, a couple that has been married 20 years came in and purchased a three-carat total weight, three-stone band to commemorate their anniversary,” she says.
With all the bad news about the economy, it’s nice to hear some positive news—that more and more people are turning to moissanite for its beauty, brilliance and wallet-friendly price.
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