I had the privilege to visit beautiful Basel, Switzerland for BASELWORLD (April 3-10). It may sound like the Disneyworld of jewelry and it certainly might seem to be as large as a theme park, but it’s actually one of the world’s leading watch and jewelry shows. And for those of you who haven’t been to Switzerland in the spring, it reminded me of North Carolina as the countryside is green and alive with daffodils, other spring flowers and blossoming trees.
This was Charles & Colvard’s 11th year participating in this international show. It like, the Hong Kong Jewellery Show which we attended in early March, provided Charles & Colvard with an opportunity to meet with moissanite manufacturers and distributors from around the world and a venue to promote the beauty of moissanite to those retailers, manufacturers and publications who are not familiar with our magnificent jewel.
Show management reported that over 100,000 retailers, jewelers and wholesalers attended the show. While we didn’t see all those people at our exhibition stand, we did spend a week meeting some amazing people who repeatedly commented on the unmatched brilliance of moissanite.
The team is back in the States now, following up with sales and marketing leads. However, our President, Dennis Reed after being in Basel for a week, traveled on to the UAE where he attended the international CIBJO conference. CIBJO (a French acronym for International Confederation of Jewelry, Silverware, Diamonds, Pearls and Stones) is a leading confederation of national trade associations from around the world. The cornerstones of this organization’s mission are to protect consumer confidence in the jewelry industry, promote international cooperation between trade associations and forward the industry’s concerns and issues worldwide. At past CIBJO conferences, world jewelry leaders have discussed the importance of disclosure related to diamond origin, the blood diamond conflict and issues with tanzanite.
Stay tuned, as I will write more about CIBJO as soon as Dennis returns. He is certain to have a perspective on the growing importance of Dubai as a world business center and I will be looking forward to hearing about this year’s CIBJO conference.







