With the economy causing a gloomy forecast for retail sales, many people are taking more time to consider each purchase they make. Now more than ever, you might ask yourself the following questions as you shop for clothing or jewelry: “Is this worth the money? Is it a high-quality item?” “Will I continue to wear this for years to come?” “Is it something I can wear with everything?” If you’re familiar with moissanite, you know you can answer with a resounding “Yes!” to all of these questions!

I was on the phone with one of our moissanite special events reps, who has done hundreds of events all over the country and we were discussing how people are really catching on to moissanite’s incredible value and classic appeal. Her special events showcase high quality, fashion-forward moissanite designs in 14K and 18K settings that are only available during these one day only moissanite jewelry shows.

Over the holidays, she met with hundreds of potential customers, and recently, she noticed a growing trend in classic designs that can be worn anywhere, anytime. “With this economy, I’m seeing a return to the classics—studs, simple pendants, and versatile day-into-evening pieces.”

Lots of couples are turning to moissanite for engagements and anniversaries, too. With moissanite’s brilliance and fire, long-lasting quality and affordability, it’s a natural alternative—especially when couples are trying to cut back their spending - yet still want to celebrate their love.

“Just a few weeks ago in Pittsburgh, a couple that has been married 20 years came in and purchased a three-carat total weight, three-stone band to commemorate their anniversary,” she says.

With all the bad news about the economy, it’s nice to hear some positive news—that more and more people are turning to moissanite for its beauty, brilliance and wallet-friendly price.

I had a nice conversation today regarding our moissanite special event shows with the East Coast Moissanite Specialist at one of our retailers.  She travels around the country, educating consumers about the beauty, brilliance and wallet-friendly attributes of moissanite. She has the opportunity to meet a wide variety of people-some of whom have never heard of moissanite, and some who already own several moissanite pieces and are lifelong moissanite fans.

Here is her story from the road …

“I was hosting a show at Macy’s in Fort Wayne, Indiana,” she says. “It was just before Halloween, and all the jewelry department employees dressed up in festive costumes. They offered customers silver and gold coin candies-a few special candy wrappers contained fun giveaways! By creating such a festive atmosphere, they really drew interest to the moissanite special event.”

 “Near the end of the day, a couple came in with their son. He was looking for stud earrings. He wanted a noticeable look, and instantly fell in love with the sparkle of moissanite,” she says. “He started out trying on the 1 cttw, but then moved to the 1.5 cttw. You could tell he was really interested in the 2 cttw, but wanted to be respectful of his parents’ budget. Since moissanite offers an incredible value for fine jewelry, the family decided that they could afford the 2 cttw. Their son was thrilled.”

 “While I was working on the son’s stud earring purchase, one of my fellow associates was showing his mom a moissanite bezel set ring. She came to our show for her son, but after seeing moissanite’s fire and brilliance in person and recognizing its value, she and her husband decided to purchase the ring as well. They were really a neat family - and now they are a part of our moissanite family!”